Gujarat Global News Network, Ahmedabad
Ahmedabad is the tenth most affluent of the country according to a survey of lifestyle and consumption habits of people of different cities. The survey has Delhi as number one followed by Bengaluru. The glamour city Mumbai ranks third in the survey.
The survey Upper Middle and Rich (UMAR) has been conducted by the Nielsen. The others in the top ten in the survey are Chennai (4th) and Hyderabad (5th).Kolkata (6) Kochi (7) Pune (8) and Jaipur (9).The survey has initiated a new method of defining ‘affluence’, based on lifestyle and consumer durables’ ownership of a household rather than monthly income and education.
Three distinct segments of affluence emerged by such lifestyle and consumer durables mapping - upper middle, upper-upper middle and rich and are quite distinct in their consumption habits, the survey said. The grouping was based on the ownership of a car, a computer, an LCD, and a holiday abroad, the survey said.
| Source: Gujarat Global |
